Heredero directo del Estilo Tipográfico Internacional de los años 50. Grillas matemáticas rigurosas, tipografía sans-serif (Helvetica, Akzidenz), alineación asimétrica y jerarquía visual implacable. El contenido se organiza con precisión milimétrica. Los colores son funcionales, no decorativos. Perfecto para instituciones que necesitan comunicar autoridad y neutralidad.
The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, Germany, and Netherlands in the 1920s and was further developed by designers in Switzerland during the 1950s.
It emphasizes cleanliness, readability, and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz-Grotesk, and flush-left, ragged-right text.